Our Mission
At 19, I packed up everything I had and moved from Atlanta to Texas on my own. No handouts, no shortcuts—just me, my car, and my dreams. For a year, I struggled hard. Gas, food, rent… every day felt like a battle. But somehow, blessings always found their way to me—whether it was money for gas, unexpected opportunities, or small wins that kept me going. Even on my worst days, I stayed positive and kept pushing because I knew I was being guided toward something greater.
Our Vision
One day, while working a job where I’d earned a promotion (and was holding down two positions at the same company), I sat at my desk, looking at that work computer, and everything just clicked. The vision for this brand hit me out of nowhere: LIFF—Live In Full Faith.
Faith in Yourself, Always
It was deeper than just clothes. It was the mindset I’d been living all along—having faith that, no matter the struggle, I was going to make it. Not just faith in God (although my own journey is guided by that), but faith in YOURSELF, your vision, your grind.
Believe in Your Journey
LIFF isn’t a religion-based brand. It’s about believing in YOU. It’s for anyone who’s chasing a goal, building something from nothing, and trusting the process—even when the odds are stacked. Faith is having the vision to see your dreams before they’re real, and the courage to live FULLY in that belief.